Apr 8, 2022

HKM Bundeschampionate - New title sponsor for top class meetings

Photo :Johanna Milse

After three years without a "first name", the traditional yet modern Bundeschampionate can look forward to a new title sponsor. From 2022, the top meeting for German young horses will be called the "HKM Bundeschampionate". In addition to the title sponsorship, the final of the seven-year-old show jumpers will be celebrated as the "Prize of HKM", as well as the final of the four-year-old pony stallions as the "Small Prize of HKM".

"HKM has been committed to popular sport and in the area of school horses for many, many years," explains the President of the German Equestrian Federation e.V. Hans-Joachim Erbel. " In this context, we have come to know and appreciate HKM as an outstanding supporter and reliable premium partner of the FN. We are therefore particularly pleased that HKM could be won as title sponsor for the Bundeschampionate. The Bundeschampionate are the showcase of German horse breeding and also of our training system. They are our flagship. Therefore, it is of enormous importance for us to see the Bundeschampionate standing on secure legs in these uncertain times."
HKM is known as a global player in the equestrian industry, supplying over 3,000 specialist retailers in 69 countries, and stands for innovative and high-quality products with function, offered at appealing prices. As an equestrian specialist, the company outfits small and large riders and their four-legged sporting companions, from shetties to Grand Prix horses.

The visitors of the HKM Bundeschampionate can also convince themselves of this on site, because HKM will present novelties and bestsellers from its own range in an HKM World on about 300 square meters and make it possible for all age groups to experience them. And anyone who has been to the Bundeschampionate in Warendorf knows how unique the shopping experience is there.
"We are very happy that we have once again found a title sponsor for the Bundeschampionate in HKM," commented Volker Wulff of EN GARDE Marketing GmbH. "It is a strong signal for the start into a new phase of the most important event for the breeding and training of young riding horses in Germany." As a logical consequence of the cooperation and as a sign of symbiosis, the logos of HKM Sports GmbH and the Bundeschampionate will also merge in the next step and represent the HKM Bundeschampionate in the future.

The equestrian sports specialist looks back on a long company history: Founded in 1967 as a textile production company, HKM has focused on the actual passion of the founding Egbers family - equestrian sports - for almost 40 years. After Klaus Egbers successfully guided the fortunes of the HKM group of companies for 32 years and retired from management at the end of 2021, new strategic approaches and ideas have moved in with the new management. Jonas Niemeyer, who has been CEO since April 2021 and is responsible for product development, marketing and sales, among other things, is working intensively with the team at the company headquarters in Neuenhaus to make even more customers happy through a targeted expansion of the HKM product portfolio and to sustainably position the company as a whole. If the mark served so far v.a. leisure rider inside, the equestrian sport expert addresses in the future, among other things with the new mark HKM Selection, also tournament riders inside "We are very proud to support the traditional Bundeschampionate, the showcase of German horse breeding, as title sponsor," said Jonas Niemeyer. "The long-term sponsorship of the Bundeschampionate is an important part of our strategic roadmap and helps us both to sustainably enhance the HKM brand and to address new target groups." Together with Adrian Ayad, who has been CFO since August 2020 and is responsible for finance, logistics and human resources, among other things, the HKM management team is in a good position to implement the company's goals.